Wikipedia is a name that many of you know, an online encyclopedia, encompassing just about everything. The software that runs Wikipedia is a type known as MediaWiki. The wiki part means quick in Hawaiian. It allows multiple users to create and edit the same web page. So, why is that important to us? Because with over thousands of brands to contend with; and new ones created all the time, we needed a way to populate and continually update our brand directory quickly and efficiently regularly.