• Brands – Help is on its Way

    Traditionally, when a manufacturer produced a new item, it would simply issue a new product notice or flyer, to its distributors and retailers, with the hopes that they would incorporate the new item into their marketing program, and hence, be seen by the public, thus creating demand.

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  • Retailers – Are Mass Merchants Taking Over

    Some days I sit and think back, maybe even reminisce about how it all seemed to happen so gradually.  We just assumed that the way our communities, towns, and cities grew, was the way it should be.  I remember stores, where everyone one seemed to be owned by a family; a hamburger/hot dog stand, a candy store, a drug store, a barber shop, a diner, a bowling alley, a grocery store, and even a car dealer.

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