• Automotive Network Celebration

    As of this posting, the Shopper Outlet Network blog, which started out one year ago as an automotive focused portal only, has now surpassed seventy thousand, yes 70,000 active blogging participants on our website.  Our claim to fame from this is that no other portal in our marketplace has acquired participants this quickly by only distributing good quality content only, or without applying other efforts to inflate the statistics.

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  • Content – Do You Really Care

    The obvious answer is yes, of course.  But that is not how buyers are reacting.  The behavior patterns of Internet users today reflect research everything you need to know first online, and then look for the best price you can find to make a purchase.  By doing this, we are using completely different search motivations, which can lead to very different results.

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  • Blogging – Connecting With Customers

    In a never ending quest to communicate with their customers, business has reluctantly taken on blogging.  Simply because someone told them they should, or they were afraid they weren’t doing their part in open public communications.  While the intent has to be commended for all the effort that has taken place, the approach has a lot to be desired.  Just put yourself in their shoes, what would you talk about?  Maybe the latest press release or a company announcement of some sort, maybe an achievement attained, or the last new product release.

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