Mobile Retailer of the Year – A 2011 Surprise

Mobile Commerce Daily has announced Sears is the 2011 Mobile Retailer of the Year, the highest honor a mobile commerce retailer can receive.  The publication’s editorial team is convinced that Sears serves as a role model for retailers for its outstanding use of mobile.  To win the Mobile Retailer of the Year award means that Sears excelled about all others in their use of smart, strategic, and creative ways, for the way they handled the mobile medium.  Past winners include in eBay in 2009, and Target in 2010.

“Sears gets that mobile commerce is not about the channel, but about the customer,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. “Today’s store is not just doors, shelves and escalators, but keypads, local search and appealing product display on screens, and Sears’ mobile strategy is completely reflective of how control of shopping has shifted to the retailer.

“Through its 360-degree use of mobile to support not only that medium but stores and online, Sears has shown a level of maturity rare among the nation’s leading retailers,” he said. “Sears mobile presence is making it easier to shop with the brand, and thus prepare the retailer for 21st century retailing and marketing.”

To get to a position like this it required Sears to strategically be ahead of its competitors in mobile commerce.  The company even went so far as to take its entire catalog merchandising strategy mobile via a mobile-specific catalog for its annual Tools Catalog, an impressive feat.

To further continue to reinforce their position as the number one mobile retailer, Sears had the highest-ranking mobile commerce sites for Black Friday, according to the Compuware Gomez Performance Satisfaction Index.

It’s nice when the professionals say Sears is the best, but what do you say, the mobile user?